- To create future ready design professionals with an excellent skill set fulfilling the requirements of the design industry by nurturing in them a design ecosystem.
- To design responsibly, creatively and purposefully.
- Updating design education by recognizing the changes in economic and business patterns nationally and globally.
- To incubate multidisciplinary design learning and placing project based learning at the center of the educational experience.
- To impart social engagement, humanity and culture by orienting students academic experience to help them become critically engaged citizens dedicated to solving problems and contributing to the public good.
- To lead design education in India with effective industry outreach, global institutional collaborations, use of next generation technology, becoming a repository of design knowledge, experience and information on products, systems, materials, design and production processes.